EXPOSING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION TACTICS

In the ever-evolving digital advertising landscape, ad fraud poses a significant threat to advertisers and publishers alike. Advertisers waste billions of dollars annually due to fraudulent activities that artificially inflate impressions and clicks. To combat this growing problem, companies have implemented sophisticated detection strategies. This

Unlocking the full potential of your website revenue requires a keen understanding of user behavior and effective conversion tracking strategies. By setting up conversion tracking, you gain invaluable data into which strategies are truly driving results. This knowledge empowers you to refine your approach, channeling resources towards the tactics t